Last night in Barcelona, at the occasion of the Global E-Commerce Summit 2012, the second European E-Commerce Awards were announced. The prize for the "Best Cross Border Webshop" was secured by the German company Zalando; the Italian candidate, SaldiPrivati, was convincing in the category, "Best Webshop of Europe".
At so much praise one could really "scream for joy": Zalando convinced the jury not only by its good expansion strategy, which not only give its customers in every target market the feeling that they are shopping at a local branded store, but also made a good impression through its good logistics, brand and marketing strategy.
"When we develop into a new market, we always proceed with a very committed, dedicated strategy", says Filip Dames of Zalando. They were awarded with the Golden Cross Border Award. Silver went to the British based fashion pure player ASOS, H&M won bronze. For its extraordinary, cross-border brand strategy as the only manufacturer in the running, Lego received an especial distinction from the jury.
SaldiPrivati, founded in 2009, is an Italian shopping club whose organization already has 1.5 million members. In spite of the very competitive business environment the company knew how to expand within the Italian market and won the National Award 2012. After the events of yesterday, SaldiPrivati is now able to call itself "Best European Webshop". Silver went to the Danish based Smartguy; the Dutch based Coolblue won bronze.