News Read 2287xRetailers
Macy's cross-fertilises its sales channels
Friday 13 April 2012

According to a recent Reuters article, ideas gleaned from the activities of online businesses are increasingly tending to inform the strategies of stationary operators. Terry Lundgren, CEO of the US department store Macy’s, believes that consumers’ in-store experiences should make them feel as comfortable and ready to buy as when shopping online.

After rising nearly 40 percent in 2011, Macy’s expects its online sales to reach $2 billion this year, accounting for 7 percent of its total Wall Street company sales. This compares to an industry-wide online average of about 11 percent of total retail sales.

While Lundren refused to be drawn on how rapidly he expects Macy’s online sales percentage to rise, he believes online and in-store sales are mutually reinforcing. Macy's cross-channel strategy includes transforming 292 of its more than 800 stores to double as distribution centres for online orders by the end of the year, helping it to rival Amazon in its ability to get products to customers quickly.

Macy’s 130,000 sales staff now have "search and send" technology integrated into their cash registers so that if a product is not in store, they can find it on macys.com or at one of the distribution centres and thus close a sale that might have otherwise been lost to a rival.

By early 2013, shoppers should be able to use in-store "Nexus" kiosks to pull up customer reviews, create a shopping list and share it to their social media contacts.
 

More: News | Background | Research
 

How to boost eCommerce revenue through delivery

On the 27th November at 16:00 CET (3pm GMT), MetaPack are teaming up with Forrester Research to bring you a webinar illustrating ‘how to boost eCommerce revenue through delivery.’ The event will present original research exploring the behaviour and attitudes of major retailers across Europe: Do delivery options have an impact on customer loyalty? And how can retailers keeping pace with consumer demand?

Read more and attend

BBP Media is looking for a Freelance Content manager (m/f)

We need
We are looking for a journalism set content coordinator for our 4-language title E-commercefacts.com. You find, write and edit news, background articles and interviews in English. You arrange the translation of articles into German, French and Spanish. You find leading bloggers for our website and you keep in touch with them.

You also bring articles to the attention of the target audience by posting the right content on social media. You provide weekly content to our newsletter. You maintain our website e-commercefacts.com and identify areas for improvement.

More details

E-commercefacts.com organises regular E-Commerce Round Tables throughout Europe in co-operation with Ecommerce Europe and national branche organisations. The round tables take place in a dinner setting. They are an excellent way to gain knowledge and meet / network with industry peers. Next editions are:

  • 15th of October in Lugano (Switzerland)
  • 16th of October in Milan (Italy)
  • 23th of October in Dublin (Ireland)
  • 05th of November in Warsaw (Poland)
  • 19th of November in Bilbao (Spain)
  • 27th of November in Amsterdam (The Netherlands)

    Interested in the  next Round Tables in  Autumn 2014?

    Read more