At the 2011 Global E-Commerce Summit in Barcelona, the German music equipment retailer Thomann.de has been allocated first prize in the award for the best online shop in Europe. The Silver Award went to Tailorstore.com (Sweden) while the Danish Nemlig.com won Bronze. The jury revealed its decision during a ceremonial dinner at the picturesque Casa Llotja de Mar on the evening of 24/5/2010 following a shop concept presentation by all of the participants.
Eight of the shops nominated for the European Award had previously won the e-tailer award in their own country. From Spain, the social shopping site Letsbonus was put forward, while Sweden was represented by Tailorstore.com. In Belgium, consumer electronics specialist CoolBlue was selected, Germany nominated the music product e-tailer Thomann.de, while the Netherlands sent online book and consumer goods outlet, Bol.com. With Pixmania, France entered an example of proactive cross-border e-tail into the game. The only online supermarket was put forward by Denmark, where Nemlig.com had been able to convince its local customers and national jury.
The international jury, according to whose deliberations this year’s winners in Barcelona were decided, consisted of members of the national industry associations, as well as renowned leaders from the world of e-commerce. Thomann.de convinced the experts above all by demonstrating the ability to tap a market segment that a few years ago nobody believed could be served through internet retail.
While this is the third year that the Global E-Commerce Summit has brought together experts and professionals from the world of e-commerce, the European E-Commerce Awards were allocated this year for the first time.