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E-Commerce Evolution: Process of globalisation has changed in five years - Forrester
Tuesday 23 April 2013

The recent research report "The Global Ecommerce Opportunity" which Forrester made available to E-Commercefacts, outlines notable changes in globalisation efforts taking place in the last five years, with e-commerce playing an increasingly central role in the ongoing process.

According to Forrester, while in 2008 e-commerce tended to be dominated by consumer technology brands, nowadays it covers all categories including clothing, groceries and travel. Big US brands that used to focus on domestic and other English-speaking markets as well as European countries and Japan now place much greater focus on the Asia-Pacific region and China. Large South American countries such as Mexico and Brazil are also attracting increased interest from global e-commerce firms.

Forrester points out that while five years ago international shipping remained limited now it is almost universal with a proliferation of international specialists such as Borderfree (formerly FiftyOne) and International Checkout coming onto the market. Another feature of the new globalised scene is the increasing domination of e-commerce marketplaces such as those offered by Amazon, eBay, Tmall and Rakuten.

Meanwhile, the e-commerce platforms themselves, which were formerly specific to the countries or areas they served are now becoming globalised, with many companies already using a single platform for all global websites. Staffing patterns are changing in a corresponding fashion with central management but local offices meeting the needs of local markets.


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How to boost eCommerce revenue through delivery

On the 27th November at 16:00 CET (3pm GMT), MetaPack are teaming up with Forrester Research to bring you a webinar illustrating ‘how to boost eCommerce revenue through delivery.’ The event will present original research exploring the behaviour and attitudes of major retailers across Europe: Do delivery options have an impact on customer loyalty? And how can retailers keeping pace with consumer demand?

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More details organises regular E-Commerce Round Tables throughout Europe in co-operation with Ecommerce Europe and national branche organisations. The round tables take place in a dinner setting. They are an excellent way to gain knowledge and meet / network with industry peers. Next editions are:

  • 15th of October in Lugano (Switzerland)
  • 16th of October in Milan (Italy)
  • 23th of October in Dublin (Ireland)
  • 05th of November in Warsaw (Poland)
  • 19th of November in Bilbao (Spain)
  • 27th of November in Amsterdam (The Netherlands)

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